Digital Advertising

  • August 20, 2018
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Real-time visibility improves efficiency & drives revenues

Client Intro

Our client is a high-profile digital agency based in the northwest specialising in web development, marketing and PR. They also operate digital advertising screens in retail shopping malls across Europe.

The Client’s Problem

The analysis of the footfall determines which adverts are shown on specific screens at any given time and in order to maximize revenues, the client needs to respond virtually instantly to data so real-time connectivity is vital.  In some locations, prospective advertisers bid for slots based on the analysis of the footfall so the advertising screens need a solid 4G connectivity solution across multiple locations.

Our client was using local UK consumer SIMs that weren’t designed for such heavy use, nor did they offer any type of visibility or reporting on what was being used.

The Ritesim Solution

After a consultation process, our solution entailed a combination of high-quality, multi-network connectivity with 4G speeds available across all locations. We also implemented real-time visibility of their entire portfolio of SIMs via the diagnostic tools in the Cisco-Jasper platform, the market-leading connectivity management platform which gives clients the ability to manage Internet of Things-connected devices including offering real-time visibility of their entire SIM portfolio.

In addition we created a tariff whereby the client incurred zero cost providing any connection wasn’t used within a calendar month.

Results

The initial roll-out was for a small portfolio of connections however as the business grew, additional connections were easily implemented which allowed the business to scale up quickly and exponentially.